Made You Look: How Advertising Works
"Rock-bottom prices!" "Reach for an ice cold one!" "Only $12.99 a month!" Although some form of advertising surrounds us from the time we get up until the time we go to bed at night, we rarely think much about it, except perhaps when a commercial really catches our attention. However, as more and more advertising strains to reach the child consumer, who will supposedly sway Mom and Dad to buy them that new cereal or the hot new electronic gadget, it becomes important - and interesting - to delve into the study of advertising. This fascinating and energetic book introduces readers to the world of advertising, including its history, seeing yourself as the "target," advertising strategies, common ploys of advertising, hidden messages in ads, recognizing advertising in disguise, becoming familiar with favorite advertising language, discovering some of the most outrageous advertising schemes, learning about the consumer's role and what they can do about advertising. The text is upbeat and clearly written, with plenty of anecdotes and real advertising stories from real companies sprinkled throughout. Readers will nod as they recognize some common advertising themes in the commercials they see every day, and will be shocked at the lengths to which some companies go to get their product "out there!" Illustrations are plentiful, and this is a fun read, with information packed in that most young people (or older ones) may not be familiar with. Lighthearted, but informative enough that I guarantee you'll never look at Toucan Sam® the same way again! 114 pgs. - Jess
These materials cover various types of informational writing, includingpersuasive writing, essays, outlines, and research papers.
This program shares everything students need to know to publish materials for their high school. It is not always homeschool friendly, as it mostly gives instruction on how best to report on school news in newspapers and yearbooks. The text is geared to teach whole staffs of student writers to develop specific publications and assumes that students are at schools with computers, software programs, photographers, and many classmates, sporting events, and clubs to report on. That being said, some of the content can be modified and the basics of good journalistic writing are laid out very well. A concise history of journalism is covered and students get instruction on good writing, the laws of journalism, ethics, how to layout pages and format, editing, and pretty much every other aspect of journalism, especially as it relates to newspapers and yearbooks. It discusses the duties of a journalist, styles of writing, parts of a newspaper, design, photography, and a variety of careers in the field. As a college journalism major, I can see the same methods and much of the same information I was taught at college in this program. If you have a student who is interested in journalism, this would be useful curriculum to look at, though it is more school-oriented and a few of the exercises would be more difficult to complete. For instance, several exercises instruct students to look at last year's edition of the yearbook or the last issue of the school paper and analyze certain aspects of journalism and make changes or write a report on what is found. These exercises could be done using newspapers, but it would be more difficult to find examples of what the text is focusing on. Also, students are often asked to analyze their schools editorial, news, and advertising policies. The text itself is very informative, and though it uses examples from school publications, it often focuses on journalism as a whole and teaches terms, jargon, formats, and procedures that are vital for success in the field. The text has eighteen chapters: History of American Journalism, Rights and Responsibilities, Style and Editing, News, Sports, Feature, Editorial, Column, and Headline Writing, Yearbook Copy, Broadcast Journalism, Digital Age, Newspaper Design, Yearbook Design, Caption Writing, Advertising, Photography, and Careers in Journalism. Each chapter is full of instruction, guidelines, tips, examples, and history and is followed by a list of exercises dealing with the topic. The Student Workbook provides worksheets for each chapter, sometimes including a summary of the chapter. These worksheets include fill-in-the-blank questions from the text and prompts for writing news stories. There are editing exercises and even practice in laying out stories for a newspaper or yearbook. Some of the chapters have many pages of worksheets and some have just a few, depending on the complexity of the issue. The Teacher Guide is the same as the Student Workbook, but with answers. Overall, this curriculum does a great job of teaching the basics of journalism and covers almost everything needed to publish a junior high/high school newspaper or yearbook. ~ Rachel S.