Made You Look: How Advertising Works

"Rock-bottom prices!" "Reach for an ice cold one!" "Only $12.99 a month!" Although some form of advertising surrounds us from the time we get up until the time we go to bed at night, we rarely think much about it, except perhaps when a commercial really catches our attention. However, as more and more advertising strains to reach the child consumer, who will supposedly sway Mom and Dad to buy them that new cereal or the hot new electronic gadget, it becomes important - and interesting - to delve into the study of advertising. This fascinating and energetic book introduces readers to the world of advertising, including its history, seeing yourself as the "target," advertising strategies, common ploys of advertising, hidden messages in ads, recognizing advertising in disguise, becoming familiar with favorite advertising language, discovering some of the most outrageous advertising schemes, learning about the consumer's role and what they can do about advertising. The text is upbeat and clearly written, with plenty of anecdotes and real advertising stories from real companies sprinkled throughout. Readers will nod as they recognize some common advertising themes in the commercials they see every day, and will be shocked at the lengths to which some companies go to get their product "out there!" Illustrations are plentiful, and this is a fun read, with information packed in that most young people (or older ones) may not be familiar with. Lighthearted, but informative enough that I guarantee you'll never look at Toucan Sam® the same way again! 114 pgs. - Jess