Can you come up with a list of 100 things you are good at? This book on CD (PDF files) directs you from coming up with an idea to creating a website for your business. According to the authors, Alexis Mason and Rusty Lee, you need 3 things to create a successful business: online access, self-discipline and imagination & creativity. I liked how this CD starts at the very beginning, with researching to see if your idea has a market, then takes you step by step to build your business. Chapters include discovering your passion; organization; idealization; tools; getting the word out; marketing overview; presenting your business; marketing tools; diving deeper and moving forward. This information has a single user license. The 140 pp include useful links at the end. So find your entrepreneurial style and get started on your list! If you have a student who can make something to sell or has a marketable talent, this guide will make a lovely investment in their future! ~ Sara
Practical Business Launchis an e-textbook for those with a desire to start their own business. In these pages, you will discover how to find your passion and determine what business is right for you. Also, you will learn how to establish a positive online identity and develop your own website. Practical Business Launch includes suggestions on creating a memorable tagline for your business, which will become a critical component of your marketing success. Another benefit of this book is its' compressive discussion on branding and how important building your brand will be in establishing yourself in the marketplace.
If you've ever wondered what it takes to start your own business, this book is for you! Full of information on maximizing the benefits of the internet and developing marketing materials, Practical Business Launch is a great resource for new business owners. Are you ready? Open up these pages and get started on your journey. Explore, dream and discover!